Some Roku smart TV owners are seeing banner ads appear over live content, according to a thread on the r/cordcutters subreddit. Ars Technica reports: [A photo posted by the Reddit user] shows a Sharp TV running Roku software and displaying an ad for a bed over a live sports broadcast, plus a prompt to ‘press OK to get offer.’ These ads don’t seem to appear on Roku’s own hardware, like the Roku Ultra, Express, Streambar, or Streaming Stick. Rather, they show up on certain smart TVs running the Roku TV platform — and it might just be certain brands, like Sharp. Some owners of TCL Roku TVs commented that they had not seen the ads. Fortunately, users in the thread reported that the feature can be disabled in privacy settings. But it’s possible that doing so may disable other Roku features.